Clarica is in the business of investment and insurance solutions. For over 100 years, Clarica has been helping their customers make clear financial choices, while providing the right insurance, savings and investment products to fulfill their needs. Clarica’s goal is “clarity” based on straightforward discussion, listening and sound advice. Clarica is a fictional insurance company that I created an identity for. The logo represents transparency and shows the overlap as the interaction and coming together of the client and broker. The 3 planes come together to make an isometric “C”. Clarica is a human-centered company so I used warm humanist colours and rounded, lowercase font (Brandon Grotesque) to show approachability.